Stoneleigh Projects
PR and marketing communications for Woolfest and The Wool Clip
Since 2006, Sally has worked with members of The Wool Clip, a Cumbrian co-operative, on the publicity for the annual Woolfest. She handles advertising production, media buying, press releases and e-newsletters as well as handling media enquiries and, more recently, creating content for the programme. Sally also works with The Wool Clip on publicity for the Caldbeck shop including web content, business award entries, press releases and news stories.
"From her first involvement, Sally transformed Woolfest's media coverage, getting us into channels we'd really struggled with before. She grasped what we were about, contributed ideas and communicated with the media with great enthusiasm. She's also worked with us on award entries, our two websites and our involvement in broader wool-related events and campaigns. As a result of her work, Woolfest and The Wool Clip now both enjoy a much higher profile and our sales have certainly benefited too. All this with a smile, an extremely professional approach and sound advice."
Linda Chapman, The Wool Clip
Sally says: "Over the years, I feel as if I've become part of The Wool Clip team and I really value that inclusion - in spite of my lack of woolcraft skills! Getting so involved means that I've been able to spot and combine opportunities, build media relationships and, as a priority, generate visitors for Woolfest and customers for the shop."
www.woolclip.com
www.woolfest.co.uk