What do I do?

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What do I do?

 

What do I do?

My approach is summed up as "helping individuals and organisations to use the right words to reach the right people in the right way", which can mean anything from campaign planning and drafting media releases to writing customer newsletters and website content.

The right words - it's not always easy to describe what you do in a way that means something to your staff, your customers or other audiences. From an initial telephone conversation or a briefing meeting, I can usually pull out the key words and create the foundation for your communications.

To reach the right people - one of the problems with communications is that different audiences want different things from you and also notice or hear different things too. I'll help you to identify the groups of people who need to hear what you have to say.

In the right way - I'll help you to find the channels, tools and places to reach your target audience in ways that are familiar or convenient or effective (or all three) for them. That might be a brief mention in a national magazine, a direct e-newsletter or a set of case studies about your work.

The main thing is that I'll help you to explore the right words to reach your right people in their right way.