The whole area of eNewsletters and social media planning – aka digital marketing – has grown tremendously in the past ten years. At Stoneleigh Communications, Sally still likes to combine it with a few traditional channels and tools but the power of targeted online advertising and a regular catch up with potential clients is obvious.
Mind you, it’s too easy to let social media take over too much of your time with little return. Scheduling tools can help on the time management and strategy is often about how best to grow and extend your reach before you throw everything at content. If you’d like some support, advice and practical help, please get in touch.
Please note: A lot of the work that Sally and Jackie Harris have been doing for Digital Tech Cumbria is, unsurprisingly, digital marketing.