Media relations is all about building relationships with journalists, reporters and bloggers and then letting them know about great client stories or content.
“I enjoy the challenge of finding opportunities in target media and then approaching the right journalist with a story, images and an approach that will work for them. A great example is working with the Cumberland and Westmorland Herald’s editor on mountain rescue ideas for the Christmas magazine or honing an arts story to a small piece that just fits into the right section of Cumbria Life.”
If you’d like to discuss your stories and messages and the readership (or viewers or listeners) that you’d like to reach, that’s a great start for a media plan.
Please note: This building is Priest’s Mill at Caldbeck, home to The Wool Clip’s shop. I have been writing press releases and developing media relations for this Cumbrian co-operative for more than 15 years.