At Stoneleigh Communications, we take a fairly simple view of strategy – it’s the thinking before the action, the planning before any spend! If a client comes to Sally wanting a brochure or a regular blog, she’ll ask them questions about their business or organisation, what they enjoy most about it and what’s most profitable, what they need more of and what they’d like to reduce, who they’d like to reach and which aspects of marketing they feel happiest about doing themselves.
With answers to some of those, she can confirm whether she’s the right person for the job and begin to shape aims and objectives, messages and priorities that fit the task ahead.
It may well be that a blog or a brochure is spot on – but not in isolation and maybe there are other options or combinations.
If that sounds reassuring and the approach that you need, please get in touch.
Please note: The image is taken from Woolfest, an event that was held in Cockermouth for many years before going online during the pandemic. Plans are afoot for a refresh and a revamp in time for Woolfest 2023.